I've been listening to the audiobook version of Predictably Irrational: The Hidden Forces That Shape Our Decisions, an engaging book about behavioral economics that seeks to explain that humans are, at heart, irrational creatures,* albeit irrational in a set of predictable ways (which can be manipulated by people like, say, real-estate agents and marketers).
So far I've liked it a lot. But there's something quite odd about it: the narrator is Simon Jones, who played Arthur Dent in the radio and TV versions of The Hitchhiker's Guide to the Galaxy, which means that I really can't shake the feeling that Arthur Dent is explaining behavioral economics to me.
* This is news? Well yes, according to much of economic theory, apparently. Or at least to the economic theory that the most virulent of the Amazon reviewers espouse. Most of the reviews are good, though.
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telophase) wrote,
