So I've talked to you before about dinner movie theatres. We went to see Pirates 4 in one of them last week, but this isn't about that. What it's about is the Alamo Drafthouse, a chain of them in Austin, Houston, and San Antonio. They have a strict no talking, no texting, no nuthin' policy in place - you get two warnings and then you get thrown out.
Recently they threw out a woman who was texting, who then later phoned up the theatre and complained on the voicemail. They turned her voicemail into the new "Don't Talk or Text" PSA shown before R-rated movies, which you an see here on Youtube. Rated R for language. :)