I gotta give it to the art director(s) of Warhammer 40K and whoever on the top who allows them to do this. I have no desire whatsoever, zero, zip, nada, nil, to read Warhammer 40K. And yet they keep publishing books with covers that COMPEL me to pick them up and take a look.*
* And then sigh heavily and put them back down when I realize they're Warhammer, but hey.