Toby and I went to the second Sherlock Holmes movie today. My primary thought is that I'd like to see the third movie that's inevitably coming in order to see how the makers can shoehorn in even MORE fanservice.
They do know their audience - Toby pointed out to me that in the theatre women outnumbered men 2 to 1, and that most of the women were Of a Certain Age. (i.e. 35+ XD)