When I began my exploration of gendered food items, I was hoping for a dramatic payoff. Perhaps a set of fuzzy breasts sprouting from my chest, or some semblance of emotional intelligence, or at least a clearer understanding of how cereal, salad, and trail mix can be feminine. Instead, I got a pile of cardboard packaging and confirmation of my thesis: marketing something as “for women” -- the pinks and purples, the low-calorie labels, the suggestions that life is just sooooo crazy and women need to take a break with a thumbnail-sized brownie -- is the dumbest gimmick in food marketing.
ETA: I feel the need to note that Toby's favorite cereal at the moment is one of those in the article that's marketed as women's food: Special K (the vanilla and almond variety? I forget) and today he made me an omelette and bacon and he ate Special K.
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