Today's lunch reading (and probably tonight's reading as well, if my net access is still out) is Paco Underhill's* Why We Buy
Just opening the book and reading random pages gave me ideas about artist alley tables - there's a section where he talks about how people don't like to bend over to get items from shelves, which illustrates why I think so many AA people are now getting elaborate setups at their tables which raise their products to eye level, and there's also info about how people don't like what he calls the butt-brush: if the display is in an area where people are jostled or bumped, they'll shorten their browsing and buying time.
Which made me think ... what about if I created a questionnaire/survey sheet/whatever to be filled out at AAs by various people? If you're an AA artist would you be willing, for a free look at the data generated, to fill out forms that ask you to do things like make tick marks for the number of people who browse at your table, and then for the number of people who buy things? And whatever other quantitative data I can come up with? I can't do a thing about qualitative data, like how good your art is or whether you've hit the sweet spot for series to draw fanart of, and so on, but I think there's good info to be found in the quantitative range, like how much sells in the $1-3 price range versus how much sells in the $8-10 range, etc. All identifying info would be removed, obviously, and I wouldn't ask things like how much profit you made. (I see perhaps, eventually, crunching the numbers and putting it into a PDF that I could sell for download at $1-2/pop to cover bandwidth etc., but all participants would get free versions and would have access to the anonymized data.)
Not sure if I'd get off my duff and do
the forms, but it's a possible project. The more buy-in I get, the more I'd be likely to do it. :D Thoughts? I am VERY MUCH not a statistician or professional marketing analyst, just have a bit of background in anthropological and sociological fieldwork, but I think some broad conclusions might be able to be made.
* He's not a hobbit, but a marketing anthropologist. :DCrossposted to my Dreamwidth account at http://telophase.dreamwidth.org/1556821.html. You can comment here or there.